@font-face { font-family: 'Pretendard'; font-weight: 400; font-display: swap; src: url(fonts/pd-400.woff2) format('woff2'); }
@font-face { font-family: 'Pretendard'; font-weight: 600; font-display: swap; src: url(fonts/pd-600.woff2) format('woff2'); }
@font-face { font-family: 'Pretendard'; font-weight: 700; font-display: swap; src: url(fonts/pd-700.woff2) format('woff2'); }

:root {
  --paper: #f3f2ed; --card: #fbfaf6; --ink: #121211; --ink-2: #3c3b37; --ink-3: #6f6d66;
  --line: #d3d0c6; --line-2: #e4e1d8; --accent: #121211; --dark: #121211; --on-dark: #f3f2ed; --on-dark-2: #b9b6ac;
  --maxw: 1180px; --gut: clamp(18px, 4.2vw, 48px);
  /* Owner 11/3: "그냥 다 원티드산스하면되지않나?" One family for Korean, Latin and digits. */
  --sans: 'Pretendard', -apple-system, 'Apple SD Gothic Neo', 'Noto Sans KR', sans-serif;
  --display: 'Pretendard', -apple-system, 'Apple SD Gothic Neo', sans-serif;
}
body.paldo { --accent: #c2412a; --dark: #1b1310; --on-dark-2: #c6b8ad; }
body.mw { --accent: #2b47e6; --dark: #0d0d0f; }
body.wk { --accent: #13877a; --dark: #0e1312; --on-dark-2: #a7b8b4; }
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 116px; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); font-size: 17px; line-height: 1.78; letter-spacing: -0.012em; word-break: keep-all; overflow-wrap: break-word; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; font-feature-settings: 'tnum' 0; }
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3, h4, p, dl, dd, ol, ul, figure { margin: 0; padding: 0; }
/* line breaks: no lone word on a last line; headings and labels split evenly; a word that joins Korean with % ! ( ) stays whole (see guardWords) */
h1, h2, h3, h4, dt, figcaption b, .label, .sec-title, .sec-sub { text-wrap: balance; }
p, li, dd, td, th, figcaption, blockquote { text-wrap: pretty; }
k-w { white-space: nowrap; }
ol, ul { list-style: none; }
.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gut); }

/* top */
.top { position: sticky; top: 0; z-index: 30; background: color-mix(in srgb, var(--paper) 88%, transparent); backdrop-filter: saturate(1.4) blur(14px); -webkit-backdrop-filter: saturate(1.4) blur(14px); border-bottom: 1px solid var(--line-2); }
.top-in { display: flex; align-items: center; justify-content: space-between; height: 62px; gap: 20px; }
.brand { font-weight: 700; font-size: 16px; text-decoration: none; letter-spacing: -0.02em; display: flex; gap: 8px; align-items: baseline; white-space: nowrap; }
.brand span { font-weight: 400; color: var(--ink-3); font-size: 14px; }
.menu { display: flex; gap: clamp(14px, 2.4vw, 30px); font-size: 14.5px; }
.menu a { text-decoration: none; color: var(--ink-2); white-space: nowrap; }
.menu a:hover, .menu a[aria-current] { color: var(--ink); }
.menu a[aria-current] { font-weight: 600; }

/* hero */
.hero { padding: clamp(56px, 9vw, 120px) 0 clamp(48px, 7vw, 96px); }
.hero.dark { background: var(--dark); color: var(--on-dark); }
.eyebrow { font-size: 13.5px; font-weight: 600; letter-spacing: 0.02em; color: var(--ink-3); margin-bottom: 22px; }
.dark .eyebrow { color: var(--on-dark-2); }
.big-h1 { font-family: var(--display); font-weight: 700; font-size: clamp(38px, 6.2vw, 80px); line-height: 1.16; letter-spacing: -0.045em; }
.hero h1:not(.big-h1) { font-family: var(--display); font-weight: 700; font-size: clamp(44px, 6vw, 76px); line-height: 1.08; letter-spacing: -0.045em; }
.hero h1 span { display: block; font-size: clamp(22px, 2.5vw, 32px); letter-spacing: -0.03em; line-height: 1.35; margin-top: 14px; font-weight: 700; }
.dark h1 span { color: var(--on-dark-2); }
.lede { font-size: clamp(17px, 1.5vw, 19.5px); line-height: 1.75; color: var(--ink-2); margin-top: 28px; max-width: 640px; }
.dark .lede { color: var(--on-dark); opacity: 0.88; }
.hero-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.hero-grid.wide-media { grid-template-columns: 0.95fr 1.05fr; }
.hero-phones { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; align-items: start; }
.hero-phones img:last-child { margin-top: 56px; }
.phone, .flow img, .anatomy img, .shot { border-radius: 18px; box-shadow: 0 1px 0 rgba(255,255,255,0.06) inset, 0 24px 60px -24px rgba(0,0,0,0.45); }
.hero-media .screen { border-radius: 14px; box-shadow: 0 30px 80px -30px rgba(0,0,0,0.7); border: 1px solid rgba(255,255,255,0.08); }
.live { display: inline-flex; align-items: baseline; gap: 10px; margin-top: 28px; padding: 11px 20px 12px; border-radius: 999px; background: #fbfaf6; color: #121211; font-size: 15.5px; font-weight: 600; letter-spacing: -0.01em; text-decoration: none; transition: transform .2s ease; }
.live i { font-style: normal; color: var(--accent); }
.live:hover { transform: translateY(-1px); }
.facts { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 28px; margin-top: 40px; padding-top: 26px; border-top: 1px solid rgba(255,255,255,0.16); }
.facts dt { font-size: 12.5px; font-weight: 600; color: var(--on-dark-2); letter-spacing: 0.02em; margin-bottom: 4px; }
.facts dd { font-size: 14.5px; line-height: 1.6; }
.facts.light { border-top-color: var(--line); grid-template-columns: repeat(3, 1fr); margin-top: 0; }
.facts.light dt { color: var(--ink-3); }
.home-hero .big-h1 { max-width: 15ch; }
.home-intro { display: grid; grid-template-columns: 1.35fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: end; margin-top: 8px; }
.home-intro .facts.light { grid-template-columns: 1fr; gap: 0; padding-top: 0; border-top: 0; }
.home-intro .facts.light > div { display: grid; grid-template-columns: 56px 1fr; gap: 16px; padding: 14px 0; border-top: 1px solid var(--line); }
.home-intro .facts.light > div:last-child { border-bottom: 1px solid var(--line); }
.home-intro .facts.light dt { margin: 2px 0 0; }
.clients { margin-top: clamp(48px, 6vw, 80px); font-size: 14.5px; color: var(--ink-2); line-height: 1.9; }
.clients span { display: inline-block; font-size: 12.5px; font-weight: 700; color: var(--ink-3); margin-right: 18px; letter-spacing: 0.02em; }
.hero.light { padding-bottom: clamp(16px, 2vw, 32px); }

/* subnav */
.subnav { position: sticky; top: 62px; z-index: 20; background: color-mix(in srgb, var(--paper) 92%, transparent); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-bottom: 1px solid var(--line-2); }
.subnav-in { display: flex; gap: 22px; overflow-x: auto; scrollbar-width: none; height: 48px; align-items: center; font-size: 14px; }
.subnav-in::-webkit-scrollbar { display: none; }
.subnav a { text-decoration: none; color: var(--ink-3); white-space: nowrap; }
.subnav a:hover { color: var(--ink); }

/* summary */
.summary { padding: clamp(48px, 6vw, 80px) 0; border-bottom: 1px solid var(--line); }
.summary-grid { display: grid; grid-template-columns: 1.55fr 1fr; gap: clamp(32px, 5vw, 80px); align-items: start; }
.qa > div { display: grid; grid-template-columns: 170px 1fr; gap: 24px; padding: 20px 0; border-top: 1px solid var(--line); }
.qa > div:last-child { border-bottom: 1px solid var(--line); }
.qa dt { font-size: 14px; font-weight: 700; line-height: 1.6; }
.qa dd { font-size: 16px; line-height: 1.75; color: var(--ink-2); }
.stats { display: grid; gap: 0; }
.stat { padding: 22px 0; border-top: 1px solid var(--line); }
.stat:last-child { border-bottom: 1px solid var(--line); }
.stat b, .ev b, .res b, .case-stats b { display: block; font-family: var(--display); font-weight: 700; letter-spacing: -0.04em; line-height: 1; font-feature-settings: 'tnum' 1; }
.stat b { font-size: clamp(42px, 4.6vw, 60px); color: var(--accent); margin-bottom: 10px; }
.stat span { font-size: 14px; line-height: 1.55; color: var(--ink-2); }

/* sections */
.sec { padding: clamp(72px, 9vw, 128px) 0 0; }
.sec:last-of-type { padding-bottom: clamp(72px, 9vw, 128px); }
.sec-head { display: flex; gap: 14px; align-items: baseline; font-size: 14px; margin-bottom: 18px; }
.sec-num { font-family: var(--display); font-weight: 700; color: var(--accent); font-feature-settings: 'tnum' 1; }
.sec-label { font-weight: 600; color: var(--ink-2); }
.sec-title { font-family: var(--display); font-weight: 700; font-size: clamp(28px, 3.5vw, 46px); line-height: 1.3; letter-spacing: -0.04em; max-width: 24ch; margin-bottom: clamp(32px, 4vw, 56px); text-wrap: balance; }
.sec-sub { margin: -28px 0 44px; color: var(--ink-2); font-size: 16px; }
.prose { max-width: 700px; }
.prose p + p { margin-top: 1.1em; }
.prose p, .prose-p { font-size: 17.5px; line-height: 1.82; color: var(--ink-2); }
.prose-p { margin-bottom: 36px; max-width: 640px; }
.cap { font-size: 13.5px; line-height: 1.65; color: var(--ink-3); margin-top: 14px; }
.label { font-size: 13px; font-weight: 700; letter-spacing: 0.01em; margin-bottom: 14px; color: var(--ink-2); }
.split { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(32px, 5vw, 80px); align-items: start; }
.three { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(24px, 3vw, 44px); }
.three > div { border-top: 2px solid var(--ink); padding-top: 20px; }
.three h3 { font-size: 19px; line-height: 1.45; letter-spacing: -0.025em; margin-bottom: 12px; }
.three p { font-size: 15.5px; line-height: 1.78; color: var(--ink-2); }
h3.sub { font-family: var(--display); font-size: clamp(22px, 2.2vw, 28px); letter-spacing: -0.035em; line-height: 1.35; margin: clamp(64px, 7vw, 96px) 0 28px; padding-top: 28px; border-top: 1px solid var(--line); }

/* flow */
.flow { display: grid; grid-template-columns: repeat(5, 1fr); gap: clamp(12px, 1.8vw, 24px); margin-top: 48px; }
.flow img { border-radius: 14px; }
.flow figcaption { font-size: 13.5px; line-height: 1.55; color: var(--ink-2); margin-top: 14px; }
.flow figcaption b { display: block; color: var(--ink); font-size: 14.5px; margin-bottom: 2px; }
.flow + .flow { margin-top: 36px; }
.flow.four { grid-template-columns: repeat(4, 1fr); max-width: 940px; }
.flow.six { grid-template-columns: repeat(6, 1fr); }
.flow.three { grid-template-columns: repeat(3, 1fr); max-width: 760px; }
.prose + .flow { margin-top: 36px; }
.thread-fig { max-width: 520px; justify-self: center; }
.thread-fig img { border-radius: 12px; }
.thread-fig figcaption { font-size: 13.5px; line-height: 1.6; color: var(--ink-2); margin-top: 14px; }
.ho-label { margin-top: 56px; }
.ho { border-top: 1px solid var(--ink); max-width: 980px; }
.ho > div { display: grid; grid-template-columns: 170px 1fr; gap: 20px; padding: 15px 0; border-bottom: 1px solid var(--line); }
.ho dt { font-size: 14px; font-weight: 700; line-height: 1.65; }
.ho dd { font-size: 15px; line-height: 1.7; color: var(--ink-2); }
.wk-principles { margin-top: 44px; }
.orb-stage { background: #071214; color: var(--on-dark); border-radius: 16px; padding: clamp(28px, 4vw, 56px); margin-top: 28px; }
.orb-title { font-size: 13px; font-weight: 700; color: var(--on-dark-2); margin-bottom: 24px; }
.orbs { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px clamp(16px, 2.4vw, 36px); }
.orb-box { position: relative; width: 100%; max-width: 220px; aspect-ratio: 1; margin: 0 auto; }
.orb-box img { width: 100%; height: 100%; display: block; }
/* the engine draws the orb at about 60% of its canvas; the captures are cropped tighter, so the canvas overhangs its box */
.orb-box canvas, .orb-pair canvas { position: absolute; left: -18%; top: -18%; width: 136% !important; height: 136% !important; }
.orb-box.is-live img { visibility: hidden; }
.orb-pair.is-live { position: relative; width: 200px; height: 200px; }
.orb-pair.is-live img { display: none; }
.orbs figcaption { font-size: 13.5px; line-height: 1.6; color: var(--on-dark-2); margin-top: 6px; text-align: center; }
.orbs figcaption b { display: block; color: var(--on-dark); font-size: 15px; margin-bottom: 2px; }
.orb-symbol { display: grid; grid-template-columns: auto 1fr; gap: clamp(20px, 3vw, 40px); align-items: center; margin-top: 40px; padding-top: 32px; border-top: 1px solid rgba(255,255,255,0.12); }
.orb-pair { display: flex; gap: 8px; }
.orb-pair img { width: 128px; height: auto; }
.orb-symbol p { font-size: 15px; line-height: 1.75; color: var(--on-dark-2); max-width: 56ch; }
.orb-symbol p b { display: block; color: var(--on-dark); font-size: 16px; margin-bottom: 4px; }
.orb-stage .cap { color: var(--on-dark-2); opacity: 0.8; margin-top: 28px; }
.ai-trace { margin-top: 40px; }
.split .prose + .ship { margin-top: 28px; }
.phone-fig { max-width: 300px; justify-self: center; }
.phone-fig img { border-radius: 18px; box-shadow: 0 24px 60px -24px rgba(0,0,0,0.45); }
.phone-fig figcaption { font-size: 13.5px; line-height: 1.6; color: var(--ink-2); margin-top: 14px; }

/* funnel */
.funnel { border-top: 1px solid var(--ink); }
.f-row { display: grid; grid-template-columns: 112px 1fr 64px; align-items: center; gap: 14px; height: 52px; border-bottom: 1px solid var(--line); font-size: 14.5px; }
.f-track { height: 14px; display: block; }
.f-track i { display: block; height: 100%; background: var(--ink); min-width: 3px; border-radius: 1px; }
.f-step { text-align: right; font-weight: 600; font-feature-settings: 'tnum' 1; }
.f-row.hot { font-weight: 700; }
.f-row.hot .f-track i { background: var(--accent); }
.f-row.hot .f-step { color: var(--accent); font-size: 19px; }

/* evidence */
.evid, .biz { display: grid; }
.ev { display: grid; grid-template-columns: minmax(132px, max-content) 1fr; gap: 20px; padding: 22px 0; border-top: 1px solid var(--line); align-items: start; }
.ev:last-of-type { border-bottom: 1px solid var(--line); }
.ev b { font-size: clamp(34px, 3.4vw, 44px); white-space: nowrap; }
.ev p { font-size: 15px; line-height: 1.7; color: var(--ink-2); }

/* econ */
.econ { display: grid; grid-template-columns: 280px 1fr; gap: 40px; align-items: center; margin-top: 64px; padding: 32px 0; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--line); }
.econ-label b { display: block; font-size: 15px; margin-bottom: 6px; }
.econ-label span { font-size: 13.5px; color: var(--ink-3); line-height: 1.6; display: block; }
.econ-bars { display: grid; gap: 14px; }
.e-row { display: grid; grid-template-columns: 76px 1fr 96px; gap: 16px; align-items: center; font-size: 14.5px; }
.e-track { height: 26px; display: block; }
.e-track i { display: block; height: 100%; background: var(--accent); border-radius: 2px; }
.e-track.line i { background: transparent; border: 1.5px solid var(--ink); }
.e-row b { font-family: var(--display); font-size: 30px; text-align: right; letter-spacing: -0.04em; font-feature-settings: 'tnum' 1; }
.decide { margin-top: 32px; font-size: 18px; font-weight: 700; line-height: 1.6; padding-left: 20px; border-left: 3px solid var(--accent); max-width: 780px; letter-spacing: -0.02em; }

/* tree and choices */
.tree { display: flex; align-items: stretch; gap: 10px; flex-wrap: wrap; }
.tree .node { flex: 1 1 120px; display: flex; align-items: center; justify-content: center; text-align: center; padding: 22px 14px; border: 1px solid var(--ink); font-weight: 700; font-size: 16px; border-radius: 4px; background: var(--card); }
.tree .node.root { background: var(--ink); color: var(--paper); }
.tree .node.on { border: 2.5px solid var(--accent); color: var(--accent); }
.tree .op { display: flex; align-items: center; font-family: var(--display); font-size: 22px; color: var(--ink-3); }
.choices { display: grid; grid-template-columns: repeat(5, 1fr); gap: clamp(18px, 2vw, 28px); margin-top: 48px; }
.choices.four { grid-template-columns: repeat(4, 1fr); }
.choices.two { grid-template-columns: repeat(2, 1fr); max-width: 900px; }
.choices > div { border-top: 1px solid var(--ink); padding-top: 18px; }
.choices .k { display: block; font-size: 12.5px; font-weight: 700; color: var(--accent); margin-bottom: 10px; letter-spacing: 0.02em; }
.choices h3 { font-size: 17px; line-height: 1.5; letter-spacing: -0.025em; margin-bottom: 12px; }
.choices p { font-size: 14.5px; line-height: 1.75; color: var(--ink-2); }

/* anatomy */
.anatomy { display: grid; grid-template-columns: 300px 1fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.anatomy ol { counter-reset: a; display: grid; gap: 0; }
.anatomy li { counter-increment: a; position: relative; padding: 22px 0 22px 56px; border-top: 1px solid var(--line); font-size: 15.5px; line-height: 1.72; color: var(--ink-2); }
.anatomy li:last-child { border-bottom: 1px solid var(--line); }
.anatomy li::before { content: counter(a); position: absolute; left: 0; top: 20px; width: 32px; height: 32px; border-radius: 50%; background: var(--accent); color: #fff; font-family: var(--display); font-weight: 700; font-size: 15px; display: grid; place-items: center; }
.anatomy li b { display: block; color: var(--ink); font-size: 17px; margin-bottom: 4px; letter-spacing: -0.02em; }

/* experiments */
.exp { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(24px, 3vw, 40px); }
.exp article { background: var(--card); border: 1px solid var(--line-2); border-radius: 10px; padding: clamp(24px, 3vw, 40px); }
.exp h4 { font-family: var(--display); font-size: 22px; letter-spacing: -0.035em; margin-bottom: 12px; }
.exp p { font-size: 15px; line-height: 1.75; color: var(--ink-2); }
.ab { display: grid; grid-template-columns: minmax(32px, auto) 1fr; gap: 12px 14px; align-items: center; margin: 24px 0; }
.ab span { font-size: 13px; font-weight: 700; color: var(--ink-3); }
.ab img { border-radius: 10px; }
.res { display: flex; gap: 32px; padding: 18px 0; margin: 18px 0 4px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); font-size: 13.5px; line-height: 1.5; color: var(--ink-2); }
.res b { font-size: 38px; color: var(--accent); margin-bottom: 8px; }
.res.col { flex-direction: column; gap: 16px; }
.exp-b-in { display: grid; grid-template-columns: 200px 1fr; gap: 28px; margin-top: 16px; align-items: start; }
.dd article { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(24px, 3.4vw, 48px); align-items: start; background: var(--card); border: 1px solid var(--line-2); border-radius: 10px; padding: clamp(24px, 3vw, 40px); }
.dd article + article { margin-top: clamp(20px, 2.4vw, 28px); }
.dd h4 { font-family: var(--display); font-size: 22px; letter-spacing: -0.035em; margin-bottom: 12px; }
.dd p { font-size: 15px; line-height: 1.75; color: var(--ink-2); }
.dd .res > div { flex: 1 1 0; min-width: 0; }
.dd .res b { font-size: clamp(22px, 2.2vw, 28px); white-space: nowrap; }
.dd .cap { margin-top: 16px; }
.dd-phones { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(10px, 1.2vw, 16px); }
.dd-phones.two { grid-template-columns: repeat(2, minmax(0, 1fr)); max-width: 440px; justify-self: center; width: 100%; }
.dd-phones img { border-radius: 12px; box-shadow: 0 18px 40px -22px rgba(0,0,0,0.5); }
.dd-phones figcaption { font-size: 12.5px; line-height: 1.5; color: var(--ink-2); margin-top: 10px; }
.dd-phones figcaption b { display: block; color: var(--ink); font-size: 13px; }
.dd-phones figcaption em { display: table; font-style: normal; font-size: 11.5px; font-weight: 700; margin-top: 6px; padding: 2px 8px; border-radius: 99px; background: var(--line); color: var(--ink-2); }
.dd-phones .lost figcaption em { background: var(--accent); color: #fff; }
.dd-phones .won figcaption em { background: var(--ink); color: var(--paper, #fff); }
.shot { border-radius: 14px; }

/* tables */
.tbl { width: 100%; border-collapse: collapse; font-size: 14px; }
.tbl th { text-align: left; font-size: 12.5px; font-weight: 700; color: var(--ink-3); padding: 0 12px 12px 0; border-bottom: 1px solid var(--ink); }
.tbl td { padding: 15px 12px 15px 0; border-bottom: 1px solid var(--line); vertical-align: top; line-height: 1.6; color: var(--ink-2); }
.tbl td:nth-child(2) { color: var(--ink); font-weight: 600; font-feature-settings: 'tnum' 1; white-space: nowrap; }
.tbl td:nth-child(3) { white-space: nowrap; font-size: 13px; }
.tbl tr.back td:nth-child(3) { color: var(--accent); font-weight: 700; }
/* English rows are longer: give 'What changed' room and let results wrap. */
html[lang="en"] .tbl td:first-child { width: 40%; }
html[lang="en"] .tbl td:nth-child(2) { white-space: normal; }
.result-split { grid-template-columns: 1.35fr 1fr; }

/* learnings */
.sec-learn .sec-title { max-width: 28ch; }
.learn { border-top: 2px solid var(--ink); }
.learn li { display: grid; grid-template-columns: 96px 1fr; gap: 24px; padding: clamp(28px, 3.4vw, 44px) 0; border-bottom: 1px solid var(--line); }
.learn-n { font-family: var(--display); font-weight: 700; font-size: clamp(30px, 3vw, 40px); color: var(--accent); line-height: 1; letter-spacing: -0.04em; }
.learn-body { display: grid; grid-template-columns: 1fr 1.2fr; gap: 12px clamp(28px, 4vw, 64px); }
.learn h3 { font-family: var(--display); font-size: clamp(22px, 2.3vw, 28px); line-height: 1.38; letter-spacing: -0.035em; grid-row: span 2; }
.learn p { font-size: 15.5px; line-height: 1.78; color: var(--ink-2); }
.learn-next { margin-top: 10px; padding: 16px 18px; background: var(--card); border-left: 3px solid var(--accent); border-radius: 0 6px 6px 0; color: var(--ink) !important; font-weight: 500; }
.learn-next span { display: block; font-size: 12.5px; font-weight: 700; color: var(--accent); margin-bottom: 4px; letter-spacing: 0.02em; }

/* memory.wiki figures */
.frame img { border-radius: 10px; border: 1px solid var(--line); box-shadow: 0 20px 50px -30px rgba(0,0,0,0.45); }
.frame figcaption, .wide figcaption { font-size: 13.5px; color: var(--ink-3); margin-top: 14px; line-height: 1.6; }
.wide { margin-bottom: 8px; }
.wide img { border-radius: 12px; }
.pair { margin: 56px 0; }
.ship { border-top: 1px solid var(--ink); margin-bottom: 28px; }
.ship li { display: flex; justify-content: space-between; gap: 16px; padding: 15px 0; border-bottom: 1px solid var(--line); font-size: 15px; color: var(--ink-2); }
.ship li { text-align: right; }
.ship b { color: var(--ink); flex: none; white-space: nowrap; text-align: left; }
.case-no span { white-space: nowrap; display: inline-block; }

/* memory.wiki product shots */
.shot-main { margin-top: 44px; }
.shot-main img, .shots img { border-radius: 10px; border: 1px solid var(--line); box-shadow: 0 20px 50px -34px rgba(0,0,0,0.5); }
.shot-main figcaption, .shots figcaption { font-size: 14px; line-height: 1.6; color: var(--ink-2); margin-top: 14px; }
.shot-main figcaption b, .shots figcaption b { color: var(--ink); margin-right: 8px; }
.shots { display: grid; grid-template-columns: repeat(3, 1fr); gap: 36px 24px; margin-top: 44px; }
.shots.two { grid-template-columns: repeat(2, 1fr); gap: 44px 28px; }
.shots img { aspect-ratio: 16 / 10; object-fit: cover; object-position: top left; width: 100%; }
.mw-phones { margin-top: 56px; }
.mw-phones .flow { margin-top: 0; }
.mw-phones > figcaption { font-size: 14px; line-height: 1.6; color: var(--ink-2); margin-top: 16px; }
.mw-phones > figcaption b { color: var(--ink); margin-right: 8px; }

/* reports */
.reports { display: grid; grid-template-columns: 1fr 1fr; gap: 40px 28px; margin-top: 44px; }
.reports .span2 { grid-column: 1 / -1; }
.reports img { border-radius: 10px; border: 1px solid var(--line); box-shadow: 0 20px 50px -34px rgba(0,0,0,0.5); width: 100%; }
.reports figcaption { font-size: 14px; line-height: 1.6; color: var(--ink-2); margin-top: 14px; }
.reports figcaption b { color: var(--ink); margin-right: 8px; }

/* how */
.loop { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 2px solid var(--ink); }
.loop li { padding: 28px 28px 32px 0; border-bottom: 1px solid var(--line); }
.loop li:not(:nth-child(3n+1)) { padding-left: 28px; border-left: 1px solid var(--line); }
.loop li span { font-family: var(--display); font-weight: 700; font-size: 36px; color: var(--accent); line-height: 1; }
.loop h3 { font-size: 20px; letter-spacing: -0.03em; margin: 16px 0 10px; }
.loop p { font-size: 15px; line-height: 1.75; color: var(--ink-2); }
.principles { display: grid; grid-template-columns: repeat(6, 1fr); gap: 16px; }
/* five cards sit as three and two: five in a row left about ten Korean characters a line */
.principles > div { grid-column: span 2; }
.principles > div:nth-child(4):nth-last-child(2), .principles > div:nth-child(5):last-child { grid-column: span 3; }
.principles > div { background: var(--card); border: 1px solid var(--line-2); border-radius: 10px; padding: 24px 22px; display: flex; flex-direction: column; }
.principles h3 { font-family: var(--display); font-size: 20px; letter-spacing: -0.035em; line-height: 1.35; margin-bottom: 12px; }
.principles p { font-size: 14.5px; line-height: 1.72; color: var(--ink-2); flex: 1; }
.principles a, .principles span { margin-top: 18px; font-size: 13px; font-weight: 600; color: var(--accent); text-decoration: none; }
.tools ul { border-top: 1px solid var(--ink); margin-bottom: 32px; }
.tools li { padding: 13px 0; border-bottom: 1px solid var(--line); font-size: 15px; }
.timeline > div { display: grid; grid-template-columns: 150px 300px 1fr; gap: 28px; padding: 26px 0; border-top: 1px solid var(--line); align-items: baseline; }
.timeline > div:last-child { border-bottom: 1px solid var(--line); }
.timeline span { font-size: 14px; color: var(--ink-3); font-feature-settings: 'tnum' 1; }
.timeline span em { display: block; font-style: normal; margin-top: 2px; }
.timeline h3 { font-size: 18px; letter-spacing: -0.025em; line-height: 1.45; }
.timeline p { font-size: 15px; line-height: 1.75; color: var(--ink-2); }

/* home */
.case-card { display: grid; grid-template-columns: 1fr; gap: 0; text-decoration: none; background: var(--card); border: 1px solid var(--line-2); border-radius: 14px; overflow: hidden; margin-bottom: 28px; transition: transform .25s ease, box-shadow .25s ease; }
.case-card:hover { transform: translateY(-2px); box-shadow: 0 30px 60px -40px rgba(0,0,0,0.4); }
.case-media { background: #111; }
.case-media img { width: 100%; height: auto; }
.case-text { padding: clamp(28px, 3.4vw, 48px); display: grid; grid-template-columns: 1.2fr 1fr; gap: clamp(28px, 5vw, 72px); align-items: end; }
.case-b { display: flex; flex-direction: column; }
.case-b .case-stats { margin-top: 0; }
.case-no { font-size: 13px; font-weight: 600; color: var(--ink-3); letter-spacing: 0.01em; }
.case-card.paldo .case-no { color: #c2412a; }
.case-card.mw .case-no { color: #2b47e6; }
.case-card.wk .case-no { color: #13877a; }
.case-text h3 { font-family: var(--display); font-size: clamp(30px, 3.2vw, 42px); letter-spacing: -0.045em; line-height: 1.12; margin: 14px 0 16px; }
.case-text h3 span { display: block; font-size: 0.5em; letter-spacing: -0.03em; margin-top: 10px; color: var(--ink-2); line-height: 1.4; }
.case-text p { font-size: 15.5px; line-height: 1.75; color: var(--ink-2); }
.case-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 28px 0; padding: 20px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); font-size: 13px; line-height: 1.5; color: var(--ink-2); }
.case-stats b { font-size: 30px; margin-bottom: 8px; color: var(--ink); }
.case-card.paldo .case-stats b { color: #c2412a; }
.case-card.mw .case-stats b { color: #2b47e6; }
.case-card.wk .case-stats b { color: #13877a; }
.more { margin-top: auto; font-size: 15px; font-weight: 700; }
.more::after { content: ' →'; }
.how-card { display: block; text-decoration: none; border: 1px solid var(--ink); border-radius: 14px; padding: clamp(28px, 3.4vw, 44px); background: var(--ink); color: var(--paper); }
.how-card .case-no { color: #b9b6ac; }
.how-card h3 { font-family: var(--display); font-size: clamp(24px, 2.6vw, 34px); letter-spacing: -0.04em; line-height: 1.3; margin: 12px 0; }
.how-card p { color: #d9d6cc; font-size: 15.5px; margin-bottom: 18px; }
.fit { border-top: 2px solid var(--ink); }
.fit-row { display: grid; grid-template-columns: 300px 1fr 150px; gap: 28px; padding: 22px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.fit-row h3 { font-size: 16px; line-height: 1.5; letter-spacing: -0.02em; }
.fit-row p { font-size: 15px; line-height: 1.72; color: var(--ink-2); }
.fit-row a { font-size: 13.5px; font-weight: 600; text-decoration: none; text-align: right; white-space: nowrap; }
.fit-row a::after { content: ' →'; }
.first { border-top: 2px solid var(--ink); }
.first li { display: grid; grid-template-columns: 64px 1fr; gap: 20px; padding: 26px 0; border-bottom: 1px solid var(--line); }
.first-n { font-family: var(--display); font-weight: 700; font-size: 30px; line-height: 1.1; color: var(--ink-3); }
.first li > div { display: grid; grid-template-columns: 300px 1fr; gap: 6px 36px; }
.first h3 { font-size: 18px; line-height: 1.5; letter-spacing: -0.025em; grid-row: span 2; }
.first p { font-size: 15.5px; line-height: 1.75; color: var(--ink-2); }
.first a { font-size: 13px; font-weight: 600; color: var(--ink-3); text-decoration: none; }
.first a:hover { color: var(--ink); }
.prod { display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px 24px; }
.prod.three { grid-template-columns: repeat(3, 1fr); }
.prod-lede { max-width: 820px; margin: -8px 0 40px; font-size: 17px; line-height: 1.8; color: var(--ink-2); }
.prod .badge { display: inline-block; margin-left: 8px; vertical-align: 2px; font-size: 12px; font-weight: 700; letter-spacing: 0; line-height: 1.5; color: #c2412a; border: 1px solid currentColor; border-radius: 999px; padding: 1px 9px; white-space: nowrap; }
.bring { border-top: 2px solid var(--ink); }
.bring li { display: grid; grid-template-columns: 72px 360px 1fr; gap: 28px; padding: 30px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.bring-n { font-family: var(--display); font-weight: 700; font-size: 22px; color: var(--ink-3); font-feature-settings: 'tnum' 1; }
.bring h3 { font-family: var(--display); font-size: clamp(21px, 2.1vw, 26px); line-height: 1.38; letter-spacing: -0.035em; }
.bring p { font-size: 16px; line-height: 1.78; color: var(--ink-2); }
.bring a { display: inline-block; margin-top: 10px; font-size: 13.5px; font-weight: 700; text-decoration: none; }
.bring a::after { content: ' →'; }
.prod a { text-decoration: none; }
.prod img { border-radius: 10px; aspect-ratio: 16 / 9; object-fit: cover; width: 100%; }
/* A card whose official art is wider than 16:9 and has a logo at the edges (Screen Styler share image): show it whole, and pad below by the height difference (% of width) so titles stay in line. */
.prod img.native { aspect-ratio: 1200 / 630; margin-bottom: calc(3.75% + 18px); } /* + the h3 top margin it collapses with */
.prod h3 { font-size: 18px; letter-spacing: -0.025em; margin: 18px 0 8px; }
.prod p { font-size: 14.5px; line-height: 1.72; color: var(--ink-2); }
.grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.tile { text-decoration: none; display: flex; flex-direction: column; background: var(--card); border: 1px solid var(--line-2); border-radius: 10px; overflow: hidden; }
.tile img { aspect-ratio: 4 / 3; object-fit: cover; width: 100%; background: #ddd; }
.tile > div { padding: 18px 18px 22px; }
.tile span { font-size: 12.5px; color: var(--ink-3); font-weight: 600; }
.tile h3 { font-size: 17px; letter-spacing: -0.025em; line-height: 1.4; margin: 6px 0 8px; }
.tile p { font-size: 13.5px; line-height: 1.68; color: var(--ink-2); }
.tile.text { justify-content: flex-start; border-style: dashed; background: transparent; }
.tile.text > div { padding-top: 22px; }
.more-line { margin-top: 36px; font-size: 16px; color: var(--ink-2); }
.more-line a { font-weight: 700; color: var(--ink); }

/* case nav and footer */
.case-nav { border-top: 1px solid var(--line); margin-top: 0; }
.case-nav-in { display: flex; justify-content: space-between; gap: 20px; padding-top: 28px; padding-bottom: 28px; }
.case-nav a { text-decoration: none; font-family: var(--display); font-size: clamp(18px, 2vw, 24px); font-weight: 700; letter-spacing: -0.03em; }
.case-nav a span { display: block; font-family: var(--sans); font-size: 13px; font-weight: 600; color: var(--ink-3); letter-spacing: 0; margin-bottom: 4px; }
.case-nav a.next { text-align: right; }
.foot { background: var(--ink); color: var(--paper); padding: clamp(64px, 8vw, 110px) 0 48px; }
.foot-kicker { font-size: 13.5px; color: #b9b6ac; font-weight: 600; margin-bottom: 18px; }
.foot-title { font-family: var(--display); font-size: clamp(26px, 3.4vw, 44px); line-height: 1.35; letter-spacing: -0.04em; max-width: 36ch; text-wrap: balance; }
.foot-title a { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 6px; }
.foot-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 56px; padding-top: 28px; border-top: 1px solid #3a3935; font-size: 15px; }
.foot-grid span { display: block; font-size: 12.5px; color: #8f8c84; margin-bottom: 6px; }
.foot-grid a { text-decoration: none; }
.foot-note { margin-top: 48px; font-size: 12.5px; color: #8f8c84; }

.menu a.lang { font-weight: 600; color: var(--ink); padding-left: clamp(14px, 2.4vw, 30px); border-left: 1px solid var(--line); }
/* review bar (local review only) */
.review-bar { background: #fffbe6; border-bottom: 1px solid #e8dc9a; font-size: 13px; line-height: 1.5; padding: 8px var(--gut); color: #3a3200; }
.review-bar b { font-weight: 700; }
.review-bar span { margin-left: 18px; }
.eyebrow span + span, .case-no span + span { margin-left: 14px; }
.clients b { display: inline-block; font-weight: 400; margin-right: 20px; white-space: nowrap; }
.tile span em { font-style: normal; font-weight: 400; margin-left: 10px; }
.intro { padding: clamp(56px, 7vw, 96px) 0; border-bottom: 1px solid var(--line); }
.intro-grid { display: grid; grid-template-columns: 1.3fr 1fr; gap: clamp(32px, 5vw, 80px); align-items: start; }
.intro-text p:not(.label) { font-size: clamp(18px, 1.6vw, 20.5px); line-height: 1.78; letter-spacing: -0.02em; color: var(--ink); }
.intro-text p:not(.label) + p { margin-top: 1em; color: var(--ink-2); }
.intro-list { border-top: 1px solid var(--ink); }
.intro-list > div { display: grid; grid-template-columns: 116px 1fr; gap: 16px; padding: 15px 0; border-bottom: 1px solid var(--line); }
html[lang="en"] .intro-list > div { grid-template-columns: clamp(116px, 12vw, 150px) 1fr; } /* English labels run longer */
.intro-list dt { font-size: 13.5px; font-weight: 700; line-height: 1.6; }
.intro-list dd { font-size: 15px; line-height: 1.65; color: var(--ink-2); }

/* responsive */
@media (max-width: 1080px) {
  .choices, .choices.four { grid-template-columns: repeat(2, 1fr); }
  .principles { grid-template-columns: repeat(2, 1fr); }
  .principles > div, .principles > div:nth-child(4):nth-last-child(2) { grid-column: auto; }
  .principles > div:nth-child(5):last-child { grid-column: span 2; }
  .grid, .prod, .prod.three { grid-template-columns: repeat(2, 1fr); }
  .bring li { grid-template-columns: 56px 1fr; }
  .bring li > div { grid-column: 2; }
  .fit-row { grid-template-columns: 220px 1fr; }
  .fit-row a { grid-column: 2; text-align: left; }
  .timeline > div { grid-template-columns: 120px 1fr; }
  .timeline p { grid-column: 2; }
}
@media (max-width: 860px) {
  body { font-size: 16px; }
  .menu a:nth-child(3) { display: none; }
  .home-intro, .case-text, .intro-grid { grid-template-columns: 1fr; }
  .hero-grid, .hero-grid.wide-media, .summary-grid, .split, .result-split, .exp, .anatomy, .case-card, .learn-body { grid-template-columns: 1fr; }
  .hero-phones { max-width: 420px; }
  .facts, .facts.light { grid-template-columns: 1fr 1fr; }
  .qa > div { grid-template-columns: 1fr; gap: 6px; }
  .three, .loop { grid-template-columns: 1fr; }
  .shots { grid-template-columns: 1fr 1fr; }
  .loop li:not(:nth-child(3n+1)) { padding-left: 0; border-left: 0; }
  .flow { grid-template-columns: repeat(5, 62%); overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 8px; }
  .flow.four { grid-template-columns: repeat(4, 62%); }
  .flow.six { grid-template-columns: repeat(6, 62%); }
  .flow.three { grid-template-columns: repeat(3, 62%); max-width: none; }
  .flow figure { scroll-snap-align: start; }
  .orbs { grid-template-columns: repeat(2, 1fr); }
  .orbs .orb-box { max-width: 180px; }
  .orb-symbol { grid-template-columns: 1fr; }
  .ho > div { grid-template-columns: 1fr; gap: 4px; }
  .econ { grid-template-columns: 1fr; gap: 20px; }
  .anatomy figure { max-width: 300px; }
  .exp-b-in { grid-template-columns: 1fr; }
  .dd article { grid-template-columns: minmax(0, 1fr); }
  .exp-b-in img { max-width: 240px; }
  .learn li { grid-template-columns: 1fr; gap: 12px; }
  .learn h3 { grid-row: auto; }
  .ev { grid-template-columns: minmax(96px, max-content) 1fr; }
  .fit-row { grid-template-columns: 1fr; gap: 8px; }
  .fit-row a { grid-column: 1; }
  .first li > div { grid-template-columns: 1fr; }
  .first h3 { grid-row: auto; }
  .first li { grid-template-columns: 40px 1fr; gap: 12px; }
  .timeline > div { grid-template-columns: 1fr; gap: 6px; }
  .timeline p { grid-column: 1; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
  .tbl td:nth-child(2) { white-space: normal; }
  .choices.two { grid-template-columns: 1fr; }
}
@media (max-width: 520px) {
  .brand span { display: none; }
  .menu { gap: 14px; font-size: 13.5px; }
  .menu a.lang { padding-left: 14px; }
  .f-step { white-space: nowrap; }
  .choices, .choices.four, .principles, .grid, .prod, .prod.three { grid-template-columns: 1fr; }
  .principles > div:nth-child(5):last-child { grid-column: auto; }
  .bring li { grid-template-columns: 1fr; gap: 8px; }
  .bring li > div { grid-column: 1; }
  .facts, .facts.light { grid-template-columns: 1fr; }
  .case-stats { grid-template-columns: 1fr; }
  .tree .op { display: none; }
  .shots, .shots.two, .reports { grid-template-columns: 1fr; }
  .tree .node { flex-basis: 40%; padding: 14px 10px; }
  .f-row { grid-template-columns: 106px 1fr 54px; font-size: 13.5px; }
  .ship li { display: block; }
  .dd .res { flex-wrap: wrap; row-gap: 18px; }
  .dd .res > div { flex: 1 1 100%; }
  .ship b { display: block; margin-bottom: 4px; }
  .ship li { text-align: left; }
  .tbl, .tbl tbody, .tbl tr, .tbl td { display: block; }
  .tbl thead { display: none; }
  .tbl tr { padding: 14px 0; border-bottom: 1px solid var(--line); }
  .tbl td { border: 0; padding: 2px 0; white-space: normal !important; }
}

/* narrow phones: these come after the 520px block so they win */
@media (max-width: 400px) {
  .top-in { gap: 10px; }
  .brand { font-size: 15px; }
  .menu { gap: 11px; font-size: 13px; }
  .menu a.lang { padding-left: 0; border-left: 0; }
  .foot-grid { grid-template-columns: 1fr; }
  /* English labels are longer: keep Case studies and Contact, drop How I work (also linked from the home page). */
  html[lang="en"] .menu a:nth-child(2) { display: none; }
}
@media (max-width: 370px) {
  .menu { gap: 10px; font-size: 12.5px; }
}