Portfolio of an AI product design leader
Simplify complexity.
Be honest about price.
Decide by numbers.
I design the screens people trust with their money. In London I built digital experiences for Nike, Barclays, BNP Paribas and Volvo. I set up Saudi Aramco's company-wide design system, and built and led the teams behind Kakao's first European subsidiary, the VR business at Devsisters and the experience of Humain One, Saudi Arabia's national AI platform. Today I lead the experience of AI products for the Abu Dhabi Government, and at my own studio, Raymind.AI, I build and run my own AI products and make the calls on live data.
- Now
- Abu Dhabi DGE, Product Experience Lead
(since August 2026), Founder, Raymind.AI - Before
- Humain, Devsisters, Kakao IX Europe,
Saudi Aramco, AKQA, Razorfish - Study
- MFA, Goldsmiths
BA, Central Saint Martins
Worked withNikeVolvoBarclaysVirgin AtlanticBNP ParibasSaudi AramcoKakaoDevsistersHumainAbu Dhabi DGE
I have designed, built and run AI products end to end.
- 01
I plan, build, launch and run AI products end to end
I do not stop at mock-ups. I design AI products, build and launch them myself, and run them. I built Paldo Saju, memory.wiki and Auntie Rabbit myself, and run them with a team of AI agents. I know first-hand what AI does well and where it gets things wrong.
Case studies - 02
I have built and led teams of 6 to 25
At Saudi Aramco I led a 12-person UX team and set up the company-wide design system. I set up Kakao's first European subsidiary with a team of eight, built Devsisters' VR business with a 25-person team across project management, engineering, art and marketing, and built Humain One's experience with a six-person team, all from scratch. I set roles, permissions and decision criteria first, so reviews are decided by shared standards, not by taste.
Organisations and teams - 03
Data, not taste, decides the screens where money changes hands
Even for a single checkout screen, I set the primary metric and guardrails first, then decide through A/B tests. Removing a struck-through list price that had never been charged raised revenue per checkout visitor by 61%. Even a winning experiment has its rollback criteria set in advance.
Paldo Saju - 04
I have worked across many countries and industries
In London I built digital experiences for Nike, Barclays, BNP Paribas and Volvo. In Saudi Arabia and Abu Dhabi I designed AI products for governments and companies. I work in Korean and English, and I design for users from different cultures within one product.
Earlier work - 05
I build AI that listens to people's worries
Beyond productivity, I believe the most important use of AI is the most basic one: conversation that hears people's worries. Paldo Saju, TarotMasters and PastLife each start from a narrow topic (saju, tarot, past lives) to hear those worries precisely. From what they taught me, I opened the next step, Auntie Rabbit, in beta.
Products
Products I built, shipped and improved by the numbers.
Paldo Saju is a checkout flow people trust before they pay. memory.wiki keeps your context when you switch AI tools.
Paldo SajuA checkout flow people trust before they pay
An AI consultation where a saju master character hears your worry first, then gives the reading. Built solo, with around 30 AI agents sharing the operations. In the first three weeks after launch, I measured every step of the funnel and fixed the checkout screen through A/B tests.
memory.wikiSwitch AI tools, keep your context
A knowledge store that gives any AI the same material with the same context. Planned and built solo, and shipped to nine surfaces: the web, Mac, iPhone and Android apps, three browser and editor extensions, a CLI and an MCP server.
Build small, judge by numbers, keep a record that compounds.
The six steps of one improvement cycle, UX principles, how I design with AI, and what I have done in organisations and teams.
ReadWork in finance, commerce, sport and entertainment
ReRun
Turned your fastest mile from your Nike Run Club history into a hyperlapse film, stitched from street photos of the route you actually ran. Launched in 16 countries. UX and UI lead.
RunTrack
A web app that makes your own music track from your run data (pace, distance, direction), the weather and the time of day. UX and UI lead.
Global Webshop
Volvo's first e-commerce pilot of its own (UK, Netherlands, Norway). Discovery, gap analysis, user journeys, wireframes and design. UX lead.
Hello Bank! Expert Review
Drew design principles from the four brand pillars of the mobile bank Hello Bank!, and used a scoring system to prioritise the journeys and tasks to improve. Four countries, several languages.
Company-wide design system
A company-wide design system and UX guidelines, applied across several business units. It also covered the digital journey for Saudi women getting their first driving licence.
Kakao Friends in Europe
Kakao's first European subsidiary. Introduced KakaoTalk and Kakao Friends to Europe, with licensing and retail partners and a Winter Wonderland pop-up.
CookieRun VR
From the proposal, team building and Meta partnership through to launch on the Meta Quest Store. A prototype in six months.
Nike Training Club, Barclays, Virgin Atlantic
Led UX for onboarding and AI recommendations in the Nike apps (NRC, NTC), the Barclays mortgage experience and the Virgin Atlantic booking experience.
Products running now
Beyond productivity, I believe the most important use of AI is its most basic one: conversation that hears people's worries. Paldo Saju, TarotMasters and PastLife are not fortune-telling apps. They are different ways in, each starting from a narrow topic (saju, tarot, past lives) so it can hear worries in detail and answer precisely. What people worry about most, and which answers help them open up, became data for the next step, Auntie Rabbit.
memory.wiki
Gathers your AI conversations and documents at one address and hands them to any AI as context. Web, Mac, iPhone and Android apps, browser and VS Code extensions, CLI and MCP server, built on my own.
Paldo Saju
An AI consultation that starts from saju: master characters from Korea's eight provinces hear your worry first, then talk it through with you. Fixing the checkout by the numbers raised revenue per checkout visitor 61%.
Auntie RabbitIn beta
A chat companion where Auntie Rabbit and her regulars listen to one person's story together. It is the next step, built on what the worries people shared on Paldo Saju and TarotMasters taught me, and it focuses on the worry itself rather than on fortune-telling.
I also run TarotMasters, PastLife, the game platform dopaplay, IsekaiPlay and Screen Styler Pro. All of them are on raymind.ai.